Search results for "Corporate Reputation"

Interplays Between Corporate Reputation And Media – A Bibliometric Analysis

2020

Abstract As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific liter…

Corporate Attributes and Associations

2013

What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions

2019

Purpose The purpose of this paper is to understand whether the companies most involved in communicating their responsible behaviour externally are those most active on the social media (SM) platform, with a philanthropic purpose rather than strictly aimed at economic aspects. Design/methodology/approach The authors, first, assess firms’ efforts on the SM platform using the model proposed by Chung et al. (2014), and, second, the authors analyze the content of messages in order to verify what dimensions of the corporate social responsibility (CSR) they contain. A multivariate modelling has been performed in order to verify whether the wineries that take most care to communicate their respons…

Corporate Reputation and the Theory of Social Capital

2013

Integrated Reputation Analysis at Daimler

2011

Einwiller and Kuhn then describe how Daimler has developed “SCORA,” its integrated system for corporate reputation analysis. To establish the system, Daimler firstly had to determine target variables, influencing factors, and relevant stakeholder groups. The authors explain how their company has identified relevant regions, benchmarks, and the appropriate methodology for its tool. “SCORA” combines media content analysis and stakeholder surveying to fully capture Daimler’s reputation. It additionally reveals relations between stakeholders’ perceptions and the depiction of the car manufacturer in the media. An example of such an analysis concludes this chapter.

A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance

2015

The significance of social media has increased greatly in the past few years, leading companies to increase their social media activity and also increase their interest in knowing whether it is genuinely worth being active on social media, including knowing the potential advantages. This study aims to examine the relationship between social media activity and three variables: reputation, firm size and firm performance. The study analyzes the relationships between the constructs but does not propose or discuss the direction, that is, the causal linkages, between the variables. The type of research conducted for this study is quantitative research; it is based on data that are collected from …

Measuring the Reputation of Top US Business Schools: A MIMIC Modeling Approach

2009

This article examines predictors of the reputation of top US business schools as perceived by three different stakeholders: business school deans, MBA candidates, and recruiters of MBA graduates. Reputation is modeled and later estimated via a Multiple Indicators and Multiple Causes model using LISREL methodology. The outcomes of the study show that the reputation of a business school is a unidimensional construct, implying homogeneity in the perceptions of the stakeholders analyzed, and fundamentally hinges on two antecedents: quality of students and position in the business school media rankings.

Sustainability performance and assurance: Influence on reputation

2015

- The positive impact of sustainability on reputation has been assumed but not sufficiently examined. This study probes the veracity of these claims by applying legitimacy and signaling perspectives to examine whether sustainability performance and assurance contribute to corporate reputation. We find superior sustainability performance has a positive association with sustainability reputation. Companies with better performance are also more likely to obtain external assurance of their sustainability disclosure, but assurance does not directly affect reputation. Assurance appears to be a managerial tool associated with the congruence of internal processes rather than a differentiating signa…

Neutral Reputation and Public Sector Organizations

2007

Despite the strides taken in reputation research during recent decades, the reputation of public sector organizations has remained rather neglected. Public sector organizations often measure intangibles with instruments designed for corporations, although their raison d’etre differs fundamentally from that of the latter. This paper attempts to fill the gap in reputation research on public sector organizations by developing the proposition that for public sector organizations a neutral rather than excellent reputation is ideal, as neutrality enables a critical operating distance, and the resources for maintaining an excellent reputation are scarce. To test the idea of neutral reputation in p…

El papel de la reputación del Consejero Delegado en la reputación de la empresa española

2010

La reputación corporativa se conceptúa como la estimación global de las percepciones que tienen de la empresa sus principales stakeholders. La literatura ha visto en la reputación corporativa uno de los activos intangibles más valioso desde el punto de vista de la creación y sostenimiento de ventajas competitivas, por lo que diversos estudios han tratado de identificiar los antecedentes de la reputación de la empresa. Uno de estos antecedentes destacado son sus directivos, y entre ellos los Consejeros Delegados. En España, los trabajos sobre los antecedentes de la reputación corporativa son muy escasos, e inexistentes los que han abordado el estudio de la influencia de la reputación del Con…